While marketers are worrying over the commercial aspect and game app developers struggle to achieve monetary success, they are commended for their efforts at prioritizing user experience more than ever before, which is the main reason why games have been rated highest in terms of popularity. With this year’s forecast for the most popular category to be F2P games in the ‘non-casual’ genre, for now developers are relying heavily on in-app purchasing and advertisement revenue. Some games, like Agar, have their own agar.io hack, third party developer tools allowing the users to tweak and modify the game code as they see fit. This offers them the unique capability to enjoy and experience the game however they wish.
Previously, the majority of gamers were serious ‘hard core’ professionals, now they include a mixed variety, and lately, there has been a surge in minor and women players and senior citizens. The business model of pre-web 2.0 structured on box sales, now it includes a variety besides box sales, such as advertising app store, retail, re-commerce, virtual goods and subscription. Payment is not restricted to cash or credit and debit cards any longer. With Freemium games, a combined form of free and premium offer, users have the choice to first assess just how well they like playing the game before deciding to purchase it. The cost itself is bare enough for anyone to afford it. Google play has the In App Billing Service which functions between the Google Play server and the application.
Android has bigger choices now that Amazon notified app developers that they have introduced the in app purchase system in its Android store, which can only be accessed with a purchase cost of more than $20. Gaming is now a universal activity and a global interactivity. To be able to play with someone across the continents is what makes gaming adventurous and highly competitive. Consequently, there has been awareness and an acceptance of the multitude of cultures that exist around the world.Continue reading →