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Some examples of websites where a company may conduct reputation management are the feedback system on eBay, and Wikipedia. Google searching is a primary target of reputation management efforts. Some of the tactics used by reputation management firms include:
Improving the tagging and search engine optimization of company-published materials, such as white papers and positive customer testimonials in order to push down negative content.
Publishing original, positive websites and social media profiles, with the aim of outperforming negative results in a search.
Submitting online press releases to authoritative websites in order to promote brand presence and suppress negative content.
Submitting legal take-down requests if someone believes they have been libeled.
Getting mentions of the business or individual in third-party sites that rank highly in Google.
Creating fake blogs pretending to be a different person that shares the same name in order to push down negative search results on the actual person or brand.
Using spam bots and denial-of-service attacks to force sites with damaging content off the web entirely.
Astroturfing third-party websites by creating anonymous accounts that create positive reviews or lash out against negative ones.
Proactively offering free products to prominent reviewers.
Removal of online mug shots.
Proactively responding to public criticism stemming from recent changes.
Image reputation management where photos violating copyright, are embarrassing or might give the wrong impression to employers, for example, are removed or suppressed.
Contact the editor to remove incorrect information about your business in the Wikipedia pages about your company. Nonetheless, editing your page blindly is not suggested.
Jupiter SEO Expert Services
421 Meadowlark Dr. Jupiter, FL 33458