Bizeeo Marketing Agency offers Video SEO & Marketing in Montgomery, Alabama. We’re located near Zelda Rd in Hillwood. https://bizeeo.com/seo-search/video-seo/
What is Video Marketing?
Simply stated, Video Marketing is the use of video to promote your business, products, services or message.
Within the context of Internet Marketing, video is typically published, or hosted, online and made available to potential customers via:
• Web search (Google, Bing or Yahoo)
• Video search engines (YouTube, Vimeo)
• Business websites and blogs
• Social Media Networks, and
• Local business directories like Google+
Creating a video can be as simple as recording a slideshow animation in PowerPoint.
In some instances, video recorded with a smartphone device might meet your needs. For high-quality Corporate Video Production, hiring a professional Video Production and Editing Service may be necessary.
With proper video editing software, nearly any combination of the above mentioned methods can be mixed and matched, with the ability to add numerous special effects like music and voice-over narration.
The possibilities are limited only by one’s imagination and computer skills.
The video production method you choose will depend on many factors, including:
• Industry classification
• Marketing goals
• Target audience
Videos can be uploaded, published and managed on your business website https://youtu.be/05XZyph-mPg, social media networks and specialized video hosting services like YouTube and Vimeo.
Video hosting with YouTube and Vimeo is free (paid upgrades are available) and has the potential to reach a wide audience. Most people don’t realize YouTube is the 2nd largest search engine in the world.
YouTube Marketing & Advertising
Many local businesses make use of YouTube Video Promotion techniques to help generate online leads.
There are many benefits with uploading video to YouTube, including:
• Little or no hosting costs
• Customized, branded YouTube channel
• Built-in video editing tools
• Ability to easily share on other websites
• Easy to embed on business website
• Searchable via YouTube’s video search engine
• In some cases, findable via web search (see “Video Search” below)
Video Search Results
In the best case scenario, your video will rank well on Google’s “web” SERP (Search Engine Results Page) in response to an online search by a potential customer.
Studies have indicated the CTR (Click Thru Rate) for video returned in the SERP experience a 5% or greater increase.
Applying effective SEO (Search Engine Optimization) techniques once your video is uploaded greatly increases the chance of your video being found, viewed and shared.
Video SEO tasks include:
• Creating relevant titles for each video
• Developing content for the video description
• Social Video Marketing
• Encouraging viewer comments and sharing
• Engagement with viewers
• Developing and customizing a transcript
• Choosing an appropriate video filename
• Selecting proper categories and tags, and more
Ultimately, online video can be an excellent marketing and lead generation tool if properly implemented.
Contact Bizeeo Marketing Agency if you’re interested in having a video created and optimized for your business. (334) 456-8376Similar Resources: